Plethos by Gushwork

Managed Meta lead ads for US B2B businesses

Plethos plans, launches and improves lead campaigns on Facebook and Instagram for your business. The ads run in your own ad account, on your own payment method, and every lead comes straight to you.

Your Page. Your ad account. Your card. Your leads.

How it works

One launch call, then leads

1

Launch call

About 20 minutes. We learn your services, buyers and locations, agree your budget and limits, and you complete the Meta steps below on your own device.

2

Connect your Meta accounts

Continue with Facebook on our site and choose the Page, ad account, dataset and Instagram account Plethos should manage. It takes about two minutes.

3

Leads and daily reports

Our team and software build and launch your campaigns. Leads reach your inbox or CRM within seconds, and a daily report shows spend, leads and cost per lead.

Access and ownership

What we ask Meta for, and why

Plethos only works on the assets you choose when you connect. You keep ownership of your Page, ad account and payment method, and you can disconnect at any time in Facebook Settings › Business integrations. See the Privacy Policy, Terms and Data deletion.

AccessWhy we need it
Your Facebook profileTo know who connected. public_profile
Your business portfolioTo find the assets you chose and confirm Plethos can manage them. business_management
Your PagesTo list your Pages and read the details ads need. pages_show_list, pages_read_engagement
Ads and lead forms on your PageTo run ads from your Page, create instant lead forms, and receive a notice when a new lead arrives. pages_manage_ads, pages_manage_metadata
Your Page details and postsTo complete your Page's details and call-to-action button, and publish posts you've agreed to. pages_manage_cta, pages_manage_posts
Your ad accountTo build, launch and adjust campaigns, check account status and spending limit, and read results for your reports. ads_management, ads_read
Your leadsTo deliver each lead to the email, SMS or CRM you choose. leads_retrieval

You keep

  • Ownership of your Page, ad account and business portfolio
  • Your payment method. You pay Meta directly for ads.
  • Every campaign, lead form and lead
  • The right to disconnect at any time

We never

  • Touch your card or hold your ad spend
  • Spend beyond the limits you agree to
  • Sell your data or use it for another client
  • Send your Meta data to AI model providers, or use it to train AI models
Before we start

What you need to do

We walk you through each step on the setup call.

  1. A Facebook profileYour real profile, with two-factor authentication on.
  2. A business portfolioCreate one at business.facebook.com if you don't have one.
  3. A Facebook PageJust the basics: name, category and profile picture. Plethos fills in the rest.
  4. An ad accountIn USD, on a US time zone, in your portfolio.
  5. A payment methodAdded to the ad account, with room for your monthly budget, plus a backup. Meta charges it directly.
  6. Meta's Lead Ads TermsOne click on the link we send, so lead forms can run on your Page.
  7. Continue with FacebookOn our site, choose your Page, ad account, dataset and Instagram account.
Who it's for

Built for US B2B lead generation

Plethos does not run ads in Meta's special ad categories (credit, employment, housing, and social issues, elections or politics), or ads for health and nutrition products. Plethos is never used to make decisions about people's eligibility for housing, jobs, credit, insurance or other opportunities.

Talk to us about Meta leads

Book a setup call, or email growth@gushwork.ai. Phone: +1 (888) 451 5522.

Book a call Continue with Facebook