One launch call, then leads
Launch call
About 20 minutes. We learn your services, buyers and locations, agree your budget and limits, and you complete the Meta steps below on your own device.
Connect your Meta accounts
Log in with Facebook through Gushwork Ads and choose only the Page, ad account and Instagram account you want us to manage, or share them with Gushwork as a partner using our setup guide.
Leads and reports
Our team and software build and launch your campaigns. Each new lead appears in your dashboard and the people you name get an email alert, and your reports show spend, leads and cost per lead.
What we ask Meta for, and why
Gushwork Ads only works on the assets you choose when you connect. You keep ownership of your Page, ad account and payment method, and you can disconnect Gushwork Ads (listed on Meta as Plethos) at any time in Business Settings › Integrations › Connected apps. If you shared your assets with Regents Inc (Gushwork) as a partner instead, you can remove that in Business Settings › Users › Partners. See the Privacy Policy, Terms and Data deletion.
| Access | Why we need it |
|---|---|
| Your Facebook login | To confirm who is connecting. We don't keep your personal Facebook details. |
| Your business portfolio | To find the assets you chose and confirm Gushwork Ads can manage them. |
| Your Pages | To list your Pages and read the details ads need, such as the Page name. |
| Ads and lead forms on your Page | To run ads from your Page, create lead forms, and be told when a new lead arrives. We don't post on your Page. |
| Your Instagram account | To show your ads under your Instagram name, when you connect one. We read only its username. |
| Your ad account | To build, launch and adjust campaigns, keep spend within your agreed limit, check account status, and read results for your reports. |
| Your leads | To show each lead from the forms we build in your dashboard, and alert the people you name. |
You keep
- Ownership of your Page, ad account and business portfolio
- Your payment method. You pay Meta directly for ads.
- Every campaign, lead form and lead
- The right to disconnect at any time. We delete your data within 30 days.
We never
- Touch your payment method or hold your ad spend
- Spend beyond the limits you agree to
- Sell your data, or use or combine it with another client's
- Ask for your password, or use your data to train AI models
What you need to do
Our setup guide shows each step with screenshots, and we can walk you through it on a call.
- A Facebook profileYour real profile, with two-factor authentication on.
- A business portfolioCreate one at business.facebook.com if you don't have one.
- A Facebook PageJust the basics: name, category and profile picture.
- An ad accountIn your portfolio, set to your own currency and time zone.
- A payment methodAdded to the ad account, with room for your monthly budget. Meta charges it directly.
- Access for GushworkConnect through Gushwork Ads, or share your Page and ad account with Gushwork as a partner.
What your management fee covers
One monthly fee, separate from the ad spend you pay Meta directly. Everything below is included.
Setup
Launch call, account setup, audience and offer plan, lead form build, and the tracking that connects leads to campaigns.
Creative
Ad copy and images written for your buyers, new concepts as results come in, and a steady test of what performs.
Campaigns
Building, launching and adjusting campaigns in your ad account: budgets, placements, audiences and bidding.
Daily optimisation
Weak ads paused, budget moved to what works, and account health checked every day by our software and team.
Lead delivery
Every new lead listed in your dashboard, an email alert to your team within seconds, and an export whenever you need it.
Reporting and support
Reports on spend, leads and cost per lead, a monthly review, and our help when Meta rejects an ad or questions an account.
Not included: your ad spend, which you pay Meta directly on your own payment method; your CRM or phone system; and building your website or landing pages.
Built for B2B lead generation
Gushwork Ads is for businesses that sell to other businesses. We work with clients in the United States and India today, and take clients elsewhere case by case. We can't yet take clients in the UK or EU. We don't currently run ads in Meta's Special Ad Categories (financial products and services, employment, housing, and social issues, elections or politics), or for health and nutrition products. Gushwork Ads is never used to make decisions about people's eligibility for housing, jobs, credit, insurance or other opportunities.
Frequently asked questions
Who owns the ad account and the leads?
You do. The Page, ad account, payment method, campaigns and every lead stay in your own Meta business portfolio. Gushwork Ads works inside them with the access you grant, and you can remove that access at any time.
Do I need to know Meta Ads Manager?
No. After the launch call and a one-time setup, you receive leads and reports. Our team and software handle campaign setup, creative, lead forms and daily optimisation.
Who pays Meta for the ads?
You do, directly, with your own payment method. Our management fee is separate and never includes your ad spend. We set an account spending limit so the monthly budget can't be exceeded.
How fast can campaigns go live?
Usually within a week of the launch call, depending on how quickly your Meta assets and approvals are ready. Budgets start small and step up as the account builds a payment and delivery history.
Where do my leads go?
Each lead appears in your Gushwork Ads dashboard within seconds of being submitted, and the people you name get an email alert with a link to it. In the dashboard you can add a status and notes, or export your leads.
What access does Gushwork Ads need, and why?
Your Page, your ad account and, if you have one, your Instagram account. The table above lists each and why. We never ask for your password, touch your payment method, post on your Page or delete it.
What if I want to stop?
Remove Gushwork Ads (listed on Meta as Plethos) in Business Settings › Integrations › Connected apps, or remove Regents Inc in Business Settings › Users › Partners. We stop immediately, your assets and leads stay with you, and we delete your data within 30 days.
Which businesses is this for?
Businesses selling to other businesses, in the United States and India today, and elsewhere case by case; not yet the UK or EU. We don't currently run Meta's Special Ad Categories (financial products and services, employment, housing, politics) or health and nutrition products.